Prepared Direct Testimony of Robert G Van Hoecke re Shell Pipeline Company LP under OR02-10.

Jnofflclal FERC-Generated PDF of 20030902-0117 Received by FERC OSEC 08/29/2003 in D o c k e t # : O R 0 2 - 1 0 - 0 0 0 PUBLICVERSION ORIGINAL UNITED STATES OF AMERICA BEFORE THE FEDERAL ENERGY REGULATORY COMMISSION am Shell Pipeline Company LP ) Docket No. 0R02-10-000 ) Application for Authority to ) Charge Market-Based Rates PREPARED DIRECTTESTIMONYoF ~'=g ~ i~ ROBERT G. VAN HOECKE ~ -a, r, 8 to ,~ Barbara C. Hickl Lawrence A. Miller BrendaA. Wade Lorrie M. Marcil SHELL PIPELINE COMPANY LP SIDLEY AUSTIN BROWN & 910 Louisiana WOOD LLP Houston, TX 77002 1501 K Street, N.W. Washington, DC 20005 (202) 736-8000 Attorneys for Shell Pipeline Company LP a August 29, 2003 Jnofflclal FERC-Generated PDF of 20030902-0117 Received by FERC OSEC 08/29/2003 in D o c k e t # : O R 0 2 - 1 0 - 0 0 0 1P Exhibit No. SPL-27 PUBLIC VERSION I I UNITED STATES OF AMERICA rn m "~r, FEDERAL ENERGY REGULATORY COMMISSION Z .,.e Shell Pipeline Company LP Docket No. 0R02-1 (gO00 PREPARED DIRECT TESTIMONY OF ROBERT G. VAN HOECKE August 29, 2003 Jnofflclal FERC-Generated PDF of 20030902-0117 Received by FERC OSEC 08/29/2003 in D o c k e t # : O R 0 2 - 1 0 - 0 0 0 J Jl PUBLIC VERSION I I. N A M E A N D Q U A L I F I C A T I O N S ...................................................................................... 3 m II. P U R P O S E O F T E S T I M O N Y A N D S U M M A R Y OF C O N C L U S I O N S ........................... 4 B III. P R O D U C T M A R K E T D E F I N I T I O N ............................................................................... i1 IV. G E O G R A P H I C M A R K E T D E F I N I T I O N ........................................................................ 13 V. C O N S U M P T I O N .............................................................................................................. 29 Vl. I D E N T I F I C A T I O N O F C O M P E T I T O R S . ........................................................................ 37 1. Conceptual Issues ............................................................................................................. 37 2. Destination Markets ......................................................................................................... 48 3. Origin Market. .................................................................................................................. 62 VII. P O T E N T I A L C O M P E T I T I O N ......................................................................................... 63 VIII. M A R K E T P O W E R M E A S U R E S ..................................................................................... 73 IX. R O A D M I L E S A N D ...